Running Social Media Campaigns with a Virtual Assistant: A How-To

This tutorial shows the process to run a social media campaign with a VA — from brief to reporting — optimized for small teams targeting US and Singapore audiences.

Campaign Brief Template

• Objective: brand awareness, leads, sales
• Target audience: demographics, geography (US/Singapore)
• Platforms: Instagram, LinkedIn, Facebook, X
• Key messages and CTA
• Creative assets required
• Budget and timeline

Execution Steps

1. VA builds content calendar and drafts posts.
2. Review and approve creatives.
3. Schedule posts and ads (if applicable).
4. Monitor engagement and reply to comments/messages.
5. Pull performance report at campaign mid-point and end.

Reporting Metrics

• Reach and impressions
• Engagement rate
• Click-throughs to landing page
• Conversions (leads/sales)

Quick Tips

• Localize copy for Singapore when necessary (currency, local phrases).
• Use UTM parameters for accurate attribution.
• Run A/B tests for creative and CTA.

If you want, I can create a downloadable campaign brief and reporting sheet and add it to the repo.