How to Measure ROI from Virtual Assistants
SeekVA Team
5 min read
Measuring ROI from a virtual assistant helps justify hiring and optimize tasks. Use these steps to create a simple, repeatable ROI calculation.
- Define outcomes
Choose measurable outputs: hours saved, revenue generated, leads qualified, or customer response time improvement.
- Calculate cost
Sum hourly pay + platform fees + management time (monthly).
- Quantify benefits
- Hourly saving: hours saved × your hourly rate.
- Revenue lift: incremental sales attributed to VA activities.
- Efficiency gains: reduced cycle time or decreased error rates.
- ROI formula
ROI = (Monetary Benefit − Cost) / Cost
- Example
If a VA saves you 10 hours/week and your hourly value is $50, monthly benefit = 10×4×$50 = $2,000. If VA cost is $600/month, ROI = (2000−600)/600 = 2.33 → 233%.
- Track KPIs
- Tasks completed per week
- Response time improvements
- Lead conversions per VA activity
- Errors/quality metrics
- Use dashboards
Export weekly time and outcome summaries into simple spreadsheets or dashboards to review monthly.
Conclusion
Consistent measurement aligns expectations and uncovers opportunities to shift tasks to fixed-fee work when beneficial.